“The only real voyage of discovery consists not in seeking new
landscapes but in having new eyes.” Marcel Proust
PAPERSELF is a London brand under Oaddx Ltd. which is a platform for looking
into the innovative exploration of paper for contemporary product design.
The world has started to communicate by use of paper since the ancient Egyptians. It
has bought continents closer together educated millions and for centuries has provided
a canvas for creation experimentation and realization.
Paper is everywhere and now it is evolving into a new dimension with the launch of
the London brand PAPERSELF in 2009. Chunwei Liao the founder of new cardboard
and paper design company PAPERSELF has united artists designers and manufacturers
from the East to the West to explore the beauty of paper in a creative practical and
Challenging the conventions of product design PAPERSELF has successfully
introduced and launched their paper collections: paper eyelashes (2010) transformer
table lighting and wallpaper (2009). In 2010 Pulse presented PAPERSELF with the
Best Product Award. With this success and innovative attitude PAPERSELF will
continue to explore and develop any possibilities of paper usage across all the
boundaries for eco-conscious living.
PAPERSELF is quickly gaining recognition for its inventive adaptations having
exhibited at numerous trade fairs and design forums across the globe as well as being
featured in some of the top international publications and online media. Continuing to
expand and evolve PAPERSELF looks to the future seeking out new talent transcending
traditions and promoting the perception of paper through new eyes.
This is a beginning of a paper revolution.