Website Acceptable Use Policy

  • Introduction

Together with our website terms and conditions of use, this Policy governs how you may access and use the Site.

  • Definitions
Policymeans this acceptable use policy;
Sitemeans the following websites: and all associated web pages;
Submissionmeans any text, images, video, audio or other multimedia content, software or other information or material submitted by you or other users to the Site;
We, us or ourmeans Bouf Online Limited company registration number 10696754 and the registered office of which is at 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ;
You or yourmeans the person accessing or using the Site or its content.


  • Acceptable use
    • We permit you to use the Site only for personal purposes and primarily for browsing and / or purchasing our approved Supplier products. Use of the Site in any other way, including in contravention of any restriction on use set out in this Policy, is not permitted. If you do not agree with the terms of this Policy, you may not use the Site.
  • Restrictions on use
    • As a condition of your use of the Site, you agree:
      • not to use the Site for any purpose that is unlawful under any applicable law or prohibited by this Policy or our Website Terms and Conditions of Use;
      • not to use the Site to commit any act of fraud;
      • not to use the Site to distribute viruses or malware or other similar harmful software code;
      • not to use the Site for purposes of promoting unsolicited advertising or sending spam;
      • not to use the Site to simulate communications from us or another service or entity in order to collect identity information, authentication credentials, or other information (‘phishing’);
      • not to use the Site in any manner that disrupts the operation of our Site or business or the website or business of any other entity;
      • not to use the Site in any manner that harms minors;
      • not to promote any unlawful activity;
      • not to represent or suggest that we endorse any other business, product or service unless we have separately agreed to do so in writing;
      • not to use the Site to gain unauthorised access to or use of computers, data, systems, accounts or networks;
      • not to attempt to circumvent password or user authentication methods; and
      • to comply with the provisions relating to our intellectual property rights and software contained in our General website terms and conditions of use (see Website Terms and Conditions of Use).
  • Bulletin boards, chat rooms and other interactive services
    • Users of our Site may post reviews, comments and other content, send communications, and submit suggestions, ideas, comments, questions, or other information via bulletin boards, chat rooms or other communication services (‘Interactive Services’) available on the Site.
    • Our Site also lists many products for sale as well as hosting many comments. It is not possible for us to be aware of the contents of each product listed for sale, or each comment or review that is displayed. Further we are not obliged to monitor or moderate Submissions to our Interactive Services. Where we do monitor or moderate Submissions we shall indicate how this is performed.
    • We also operate a “notice and takedown” policy. If you believe that the content of any Submission, or advertisement for sale, on the Site contains a defamatory statement, please notify us immediately by email to: Once this procedure has been followed, we will make all reasonable endeavours to remove the defamatory content complained about within a reasonable time.
    • In any event, we may remove or edit any Submissions to any of our interactive services whether they are moderated or not.
    • Any Submission you make must comply with our Submission standards set out below.
  • Submission standards
    • Any Submission or communication to users of our Site must conform to standards of accuracy, decency and lawfulness, which shall be applied in our discretion, acting reasonably. In particular, you warrant that any Submission or communication is:
      • your own original work and lawfully submitted;
      • factually accurate or your own genuinely held belief (to the extent that it must be not contain false e-mail address, impersonate any person or entity, or otherwise be misleading as to the origin of any content);
      • provided with the necessary consent of any third party, and is not an invasion of third party privacy;
      • not defamatory or likely to give rise to an allegation of defamation;
      • not an infringement of intellectual property rights;
      • not offensive, obscene, sexually explicit, discriminatory or deceptive; and
      • unlikely to cause injury, offence, embarrassment or annoyance to others.
  • Linking and framing
    • You may create a link only to the homepage of our Site from another website without our prior written consent provided no such link:
      • creates a frame or any other browser or border environment around the content of our Site;
      • implies that we endorse your products or services or any of the products or services of, or available through, the website on which you place a link to our Site;
      • displays any of the trademarks or logos used on our Site without our permission or that of the owner of such trademarks or logos; or
      • is placed on a website that itself does not meet the acceptable use requirements of this Policy.
    • We reserve the right to require you to immediately remove any link to the Site, and its homepage, at any time, and you shall immediately comply with any request by us to remove any such link.
  • Using the Bouf Online Limited name and logo
    • You may not use our trademarks, logos or trade names except in accordance with this Policy and our general website terms and conditions of use.
  • Breach
    • We shall apply the terms of this Policy in our absolute discretion. In the event of your breach of this Policywe may terminate or suspend your use of the Site, remove or edit Submissions, disclose Submissions to law enforcement authorities or take any action we consider necessary to remedy the breach.
  • Disputes
    • We will try to resolve any disputes with you quickly and efficiently.
    • If you are unhappy with us please contact us as soon as possible via email using: and we will use our best endeavours to respond to you within 24 hours.
    • If you and we cannot resolve a dispute using our complaint handling procedure, we will:
      • let you know that we cannot settle the dispute with you; and ask that you contact the online dispute resolution body for the EU (
      • give you certain information about our alternative dispute resolution provider.
    • If you want to take court proceedings, the relevant courts of the United Kingdom will have exclusive jurisdiction in relation to this Policy.
    • Relevant United Kingdom law will apply to this Policy.

Should you use Amazon Pay to purchase goods, then in addition to Bouf Online Limited’s Policy the information at the following destination shall also apply: