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4.2
Rated 4.2 out of 5 stars
25 Reviews

Flouf Factor Growth™ Shampoo

Flouf Factor Growth™ Shampoo

COLOUR-SAFE NATURAL ACTIVES SULFATE FREE

DESCRIPTION

STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.

This shampoo takes care of you as if you were its first born.

It gently cleanses, guards against breakage, and - thanks to Baobab Extract - increases hydration, improving strength by 29% and elasticity by 10%. Nurturing, and smart, it knows what the day ahead looks like and sends you into the world with good, strong hair.

 

Size: 300mL


NOTE: Early Bouf birds, you’re getting her before she’s fully dressed, our custom scalloped collars will be coming in all future batches. 


HOW TO USE

Lather a generous amount into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.

You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.

FLOUF FACTOR GROWTH™

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.

No sulfates, phosphates, silicone or phthalates.

Formulated with 100% natural actives.

Colour safe, keratin safe and extension safe.

Australian made.

97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

⁺In a 2017 Consumer Usage Study of 79 users over 120 days.

INGREDIENTS

WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCOL DISTEARATE,POLYQUATERNIUM-7, PANTHENOL, LAURYL GLUCOSIDE, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, ASCORBYL PALMITATE (VITAMIN C), ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE (VITAMIN E), HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM PERICARP (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSEMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, FRAGRANCE, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE

Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

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    • Before
      After

      Results after 90 days of The Starter Pack

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    • Before
      After

      Results after 90 days of the ultimate bouf head bundle

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    • Before
      After

      Results after 30 days of the Flouf Factor Growth™ Tonic

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    • Before
      After

      Results after 90 days of the Flouf Factor Growth™ Tonic

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    • 98%

      OF USERS EXPERIENCED NEW HAIR GROWTH*

    • 92%

      OF USERS EXPERIENCED LESS HAIR FALL*

    • 91%

      OF USERS EXPERIENCED IMPROVED TEXTURE**

    *Based on a Consumer Study of 79 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. **Based on a Consumer Study of 12 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. 

    Flouf Factor Growth™

    Hitting snooze on hair fall.

    FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

    Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button. 

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    FAQ's

    The answers to your ‘wait, what?’ moments

    Can I use the Flouf Factor Growth™ Shampoo if dye my hair?

    Yes! The whole Bouf range is colour-safe.

    Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?

    That’s because it’s sulfate free! Sulfate-free shampoos don’t lather as much but rest assured it’s still cleaning your hair. It’s also free from phosphates, phthalates, and silicone.

    How often do I need to use the Flouf Factor Growth™ Shampoo?

    Use as often as you need!Whether you usually wash your hair every day or once a week.

    What is FGF5?

    FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, aging, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.

    Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.

    Is Bouf pregnancy and breastfeeding safe?

    The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics, have been tested for quality and safety and are widely used in cosmetics.

    Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients. These are common in cosmetic products and are used at very low levels, but because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of caution—not because of any known risk. 

    Out of an abundance of caution and as some pregnant individuals may choose to avoid fragrance allergens during their pregnancy, we always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.

    What types of hair fall/shedding does Bouf help?

    Hair fall can occur due to various factors that affect the natural hair growth cycle, including:

    • Hormonal changes (e.g. menopause or postpartum)
    • Illness or high fever
    • Stress and lifestyle factors
    • Naturally fine or thinning hair
    • Genetic predisposition to hair thinning

    Bouf is formulated to support the appearance of thicker, fuller-looking hair and to help care for hair that may be experiencing temporary thinning. While it’s not a treatment for medical hair loss conditions, Bouf can be a supportive part of a healthy haircare routine.

    4.2
    Rated 4.2 out of 5 stars
    Based on 25 reviews
    Total 5 star reviews: 19 Total 4 star reviews: 0 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 3
    76%would recommend this product
    25 reviews
    • S
      Sam
      Verified Reviewer
      Reviewing
      Flouf Factor Growth™ Shampoo
      I recommend this product
      Rated 5 out of 5 stars
      4 months ago
      This stuff WORKS!

      3 months of using Flouf factor shampoo and my hair is so thick, long and healthy. So many baby hairs and such nice shine to my hair. A little goes a long way so the product has lasted me ages. Smells really nice, isn’t heavy on your hair and lathers well. Doesn’t leave weird residue or really dry feeling hair like other hair growth shampoos I’ve used. Definitely recommend!

    • MD
      Matthew D.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Shampoo
      I recommend this product
      Rated 5 out of 5 stars
      6 days ago
      Works well!

      I can see my hair getting thicker and less thin by the day

    • A
      Angelina
      Verified Reviewer
      Reviewing
      Flouf Factor Growth™ Shampoo
      Rated 3 out of 5 stars
      1 week ago
      Nice but needs improvement

      I overall like it, but I catch myself not wanting to use it every time I wash my hair because the consistency is too thick, too hard to get out of the dispenser, and it’s not very lightweight or foamy. I just don’t enjoy the application too much unfortunately. But if this were fixable, it would definitely be a nice staple product. I am using the whole set, so I’m not sure which of these products boosts my hair growth, but it’s working!! :)

      boufhair
      1 week ago

      Hi Angelina!

      Thanks so much for your honest feedback! We totally get it—everyone’s hair is different, and sometimes it takes a little time to adjust, especially when switching from products with silicones or sulphates that give an instant silky feel.

      Our formulas are free from those ingredients, so your hair might just be going through a short detox as it rebalances. Many people notice it takes a few washes for their hair to adjust fully, and we hope it becomes easier and more enjoyable to use soon!

      We’re so glad the set is working for you overall, that’s what matters most! 💛

    • M
      MS
      Reviewing
      Flouf Factor Growth™ Shampoo
      I recommend this product
      Rated 5 out of 5 stars
      1 week ago
      5 Stars

      Bouf is a beautiful product that smells delicious and feels luxurious on your hair. Even after one wash my hair already feels thicker. Thank you! I’m excited to see how well it has worked over the next few weeks!

    • PL
      Paula L.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Shampoo
      I recommend this product
      Rated 5 out of 5 stars
      2 weeks ago
      Growth Shampoo

      Another good product